About the Business
The Acre’s signature Comfort Vegetarian cuisine burst onto Albuquerque’s burgeoning culinary scene in 2017. Capitalizing on the farm to fork movement, The Acre’s approachable, hearty, seasonal scratch-cooking is designed to appeal to vegan, vegetarian, and carnivore alike.
About the Project
Media Tonic is the agency of record for The Acre and functions as a true partner in helping The Acre’s operational and promotional efforts stay on-brand. Media Tonic is responsible for all marketing and public relations efforts including: brand development, website development and management, social media management, reputation management, menu engineering and design, special event promotion, media buying and advertising, and media coverage. Public Relations efforts resulted in four pre-opening articles touting The Acre’s November opening and resulting in packed and profitable opening months. Consistent media coverage continues with editorial in Local Flavor magazine, Edible Santa Fe, The Weekly Alibi, KRQE morning show cooking demonstrations, and more.