GETTING A GRIP ON YOUR SMALL BUSINESS’S ONLINE REPUTATION

GETTING A GRIP ON YOUR SMALL BUSINESS’S ONLINE REPUTATION

Social media and online forums are virtually unavoidable these days (pun intended).  Business owners can choose to engage in the conversations happening around their brand... or not.  Online reviews can be an emotional roller coaster for small businesses and the pain of one negative review can weigh heavier than the high from 30 positive ones. It’s also a time-consuming endeavor that small businesses often don’t have the human resources and financial wherewithal to manage consistently and well. Fear not. 8 Keys to Effective Reputation Management is a guideline to help small businesses get a grip on their online reputation.