Social media and online forums are virtually unavoidable these days (pun intended). Business owners can choose to engage in the conversations happening around their brand... or not. Online reviews can be an emotional roller coaster for small businesses and the pain of one negative review can weigh heavier than the high from 30 positive ones. It’s also a time-consuming endeavor that small businesses often don’t have the human resources and financial wherewithal to manage consistently and well. Fear not. 8 Keys to Effective Reputation Management is a guideline to help small businesses get a grip on their online reputation.
Advertising is a reflection of the times. Sure, really good advertising can help propel a brand into taste - maker status where it can influence society's behavior, wants and needs-- but that is only when the product itself is relevant to society's wants and/or needs and answers the call for change.