Aztec Spirits


Beverage, Wine & Spirits

About the Company

Started in 2015 by two experienced entrepreneurs, Santa Fe-based Aztec Spirits makes vodka and bourbon under two distinct brand monikers—Aztec and Dire Wolf.  With national expansion looming, Aztec Spirits needed a game-plan for how to position their brands in the competitive vodka and bourbon sets.

About the Project

Media Tonic created a 360 degree marketing strategy including re-defined brand identities with targeted market positioning for each moniker, off-premise and on-premise marketing programs and budgets, and focused public relations strategies resulting in television, online, and print media coverage of these emerging brands.


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