Beverage, Wine & Spirits
About the Company
Started in 2015 by two experienced entrepreneurs, Santa Fe-based Aztec Spirits makes vodka and bourbon under two distinct brand monikers—Aztec and Dire Wolf. With national expansion looming, Aztec Spirits needed a game-plan for how to position their brands in the competitive vodka and bourbon sets.
About the Project
Media Tonic created a 360 degree marketing strategy including re-defined brand identities with targeted market positioning for each moniker, off-premise and on-premise marketing programs and budgets, and focused public relations strategies resulting in television, online, and print media coverage of these emerging brands.